About Us

About Us


Company Profile

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Shanghai BNBM Yuehuang New Material Group Co.,Ltd. (hereinafter referred to as "Beixin Yuehuang Group") is a holding member company of Beixin Group Building Materials Co., Ltd. (stock code: 000786), a listed company serving as the green building materials industry platform under the central state-owned enterprise China National Building Materials Group. Currently, it wholly owns BNBM  Yuehuang  Floorings  Material  (Shanghai)  Co.,Ltd.

 

Beixin Yuehuang Group was formerly known as Shanghai Tai'an Industrial Group Co., Ltd., established in 1996. In February 2021, it joined the Beixin Waterproofing Industry System through a joint restructuring involving central state-owned and private enterprises. The original Shanghai Tai'an had been deeply engaged in the waterproofing industry for over 20 years and served as the vice-chairman unit of the China National Building Waterproofing Association and the founding chairman unit of the Shanghai Waterproofing Association.

 

Beixin Yuehuang Group focuses on three main business areas: "waterproofing materials, plastic runways, and flooring systems." It has marketing centers or dealership agencies in over 20 major and medium-sized cities across China. The "Yuehuang" product series is sold nationwide and exported to many countries and regions worldwide. The company is one of the key initiators and members (a total of 13 founding enterprises) of the national "Industrial Alliance for Promoting the Healthy Development of the Building Waterproofing Industry."

BNBM Yuehuang Floorings Material (Shanghai) Co.,Ltd.

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BNBM  Yuehuang  Floorings  Material  (Shanghai)  Co.,Ltd.(hereinafter referred to as North Crescent King Flooring) is a member enterprise of China National Building Material Group's green building new materials industry platform—Beijing New Building Materials Public Limited Company (stock code: 000786). It operates as a platform company under the Beijing New Building Materials system, specializing in flooring installation materials, with a production base in Shanghai for self-production, self-sales, and comprehensive construction and installation services. Established in 2003, North Crescent King Flooring was formerly Shanghai Tairui New Building Materials Co., Ltd., a wholly-owned subsidiary of Shanghai Taian Industrial Co., Ltd., founded in 1996. In February 2021, through a joint restructuring of state-owned and private enterprises involving its parent company Shanghai Taian, it became a member enterprise of the listed company Beijing New Building Materials. North Crescent King Flooring's flagship products include environmentally friendly plastic track materials, functional pavement materials, sports field surface laying materials, and industrial/civil epoxy flooring materials. The company is the main material supplier and contractor for the country's first water-based plastic track. Leveraging the branches and marketing networks of its parent company North Crescent King (formerly Shanghai Taian) in over 20 major cities nationwide, the company's "3U" product series are sold across the country. It has undertaken numerous projects, including school tracks, professional sports fields, and public leisure walkways, spanning from Inner Mongolia in the north to Hainan in the south, Xinjiang in the west, and Shanghai in the east. The company is an integrated producer, seller, and constructor, as well as a key drafting unit for the Shanghai group standard 1.0 version of "Plastic Surface Layers for School Sports Grounds—Harmful Substances" (T/310101002-C003-2016), the main drafting unit for the Shanghai group standard 2.0 version of "Synthetic Surface Layers for School Sports Grounds—Harmful Substances" (T/SHHJ000003-2018), a contributing unit for DBJ/T 13-250-2016 "Technical Specification for Synthetic Material Surface Layers of Sports Grounds in Fujian Province," and a contributing unit for the national standard GB/T 22374-2008 "Floor Coating Materials." Additionally, the company is a member of the China Athletics Association's Venue Equipment Committee, a member of the Shanghai Sports Facilities Engineering Construction Industry Association, and the deputy director unit of the School Sports Grounds Committee of the Shanghai Chemical Construction Association. 

Corporate Culture

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VALUES

VALUES

VALUES

Dedicated and loving Take pride in performance Innovation-driven development people oriented

VISION

VISION

VISION

Committed to building a world-class industrial benchmark Build a successful model and benchmark enterprise for the joint restructuring of central enterprises and private enterprises

BSPS

BSPS

BSPS

Fulfill duties with heart Be impartial and unselfish Upward and good Self-innovation aim at absolute perfection

VISION

VISION

VISION

Build a successful model and benchmark enterprise for the joint restructuring of central enterprises and private enterprises

MISSION

MISSION

MISSION

Promote the greening of buildings, cities and human settlements

History

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1996

January


Establishment of Shanghai Tai'an Construction Co., Ltd
1996

1999

April


Register the trademark of "Moon Emperor"
1999

1999

June


Established Shanghai Tai'an Waterproof Engineering Co., Ltd
1999

2003

January


Establishment of Shanghai Tai'an New Building Materials Co., Ltd
2003

2008

December


"Moon Emperor" was rated as a famous brand in Shanghai
2008

2009

January


"Moon Emperor" was rated as a famous trademark of Shanghai
2009

2009


Awarded as the civilized unit of Shanghai
2009

2010

December


Recognized as a high-tech enterprise
2010

2014

January


Establishment of Shanghai Tai'an Industrial Group Co., Ltd
2014

2016

May


"Moon Emperor" is recognized as a well-known trademark in China
2016

2021

March


Beijing New Building Materials Public Limited Company (BNBM) and Shanghai Tai'an are jointly restructured, namely the North Crescent Emperor
2021

Honor

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Standardization laboratory

Standardization laboratory

Honorary Certificate of Shanghai Civilized Unit

Honorary Certificate of Shanghai Civilized Unit

Chinese well-known trademark

Chinese well-known trademark


16

16 项

Invention patent

13

13 项

Utility model patent

6

6 项

Provincial Senior Honors

3

3 项

Packaging design patent

9

9 项

Core technology

100

100 项

Honorary title and certificate

Technology and R&D

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01

Implement scientific management in the innovation system

Beixin Yuehuang is a high-tech enterprise integrating the R&D, production, sales, construction and service of waterproof, plastic runway and flooring materials, with strong technical strength, professional R&D team and advanced scientific research equipment.

01

02

In brand building, improve innovation ability

Focusing on the company's mission of "committed to providing customers with systematic and long-term watertight solutions", we focus on cultivating the company's waterproof characteristic products characterized by "environmental protection, energy conservation and high quality", and strive to create the technology of "applicability, durability and easy construction"

02

03

Adhere to technological innovation in concept transformation

Take improving technological innovation ability as the strategic task of the company's sustainable and healthy development, as the central link of transforming the mode of economic growth, and as one of the main elements of success. To this end, the company adjusted its development thinking and formulated its five-year development strategic plan

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