About Us

About Us


Company Profile

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北新月皇.mp4

Shanghai BNBM Yuehuang New Material Group Co.,Ltd  is a holding member company of the listed company Beixin Group Building Materials Co., Ltd. (stock code 000786), a green building new materials industry platform of China Building Materials Group, a top 500 central enterprise in the world. Now it is a wholly-owned holding company of the two subsidiaries of Beixin Yuehuang Floor Materials (Shanghai) Co., Ltd. and Anhui Yuehuang New Materials Co., Ltd.
Beixin Yuehuang Group, formerly known as Shanghai Tai'an Industrial Group Co., Ltd., was founded in 1996. In February 2021, it joined the Beixin waterproof industrial system through the joint restructuring of central enterprises and private enterprises. The former Shanghai Tai'an has been deeply engaged in the waterproof industry for more than 20 years. It is the vice president unit of China Building Waterproof Association and the founding president unit of Shanghai Waterproof Association. It is one of the leading enterprises in the industry with considerable strength and popularity in the Yangtze River Delta and even in East China.
Since its establishment, Beixin Yuehuang Group has successively won a series of national and municipal honorary titles and awards, such as the Shanghai Civilized Unit, the National High-tech Enterprise, the State Administration for Industry and Commerce "contract abiding and trustworthy" enterprise, the Shanghai innovative enterprise, and the company's Party branch; The company's "Yuehuang" brand was rated as a well-known trademark in China by the Trademark Review and Adjudication Board of the State Administration for Industry and Commerce. The Yuehuang series waterproof materials were rated as a famous trademark in Shanghai, a famous brand in Shanghai, a famous brand in China's building waterproof industry, and one of the top 50 famous brands in East China for several consecutive times.
Beixin Yuehuang Group is located in the three main businesses of "waterproof materials, plastic runways, and flooring systems". It has marketing centers or distribution agencies in more than 20 large and medium-sized cities across the country. The "Yuehuang" series products are sold throughout the country and also exported to many countries and regions around the world. The company is one of the important initiators and members of the national "Industrial Alliance for Promoting the Healthy Development of the Building Waterproof Industry" (a total of 13 enterprise initiators).

BNBM Yuehuang Floorings Material (Shanghai) Co.,Ltd.

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BNBM  Yuehuang  Floorings  Material  (Shanghai)  Co.,Ltd is a member enterprise of Beixin Group Building Materials Co., Ltd. (stock code 000786), a green building and new materials industry platform affiliated to China Building Materials Group, a top 500 central enterprise in the world. It is the only platform company in the Beixin Building Materials System that focuses on floor paving materials. It has a production base in Shanghai, produces and sells its own products and provides one-stop construction and installation services.
Beixin Yuehuang Diping was founded in 2003, and its predecessor was Shanghai Tairui New Building Materials Co., Ltd., a wholly-owned subsidiary of Shanghai Tai'an Industry, which was founded in 1996. In February 2021, it became a member enterprise of Beixin Building Materials, a listed company, through the joint restructuring of its parent company, Shanghai Tai'an, by central enterprises and private enterprises.
Since its establishment, Beixin Yuehuang (formerly Shanghai Tai'an), the parent company of the company, has successively won a series of national and municipal honorary titles and awards, such as the civilized unit of Shanghai, the national high-tech enterprise, the "contract abiding and trustworthy" enterprise of the State Administration for Industry and Commerce, the innovative enterprise of Shanghai, and the party branch of the company.
The main products of Beixin Yuehuang flooring are environment-friendly plastic runway materials, functional pavement materials, sports ground surface paving materials and industrial and civil epoxy flooring materials. The company is the main material supplier and contractor of the first water-based plastic runway in China. With the help of the branches and marketing agencies of the parent company Beixin Yuehuang (formerly Tai'an, Shanghai) in more than 20 large and medium-sized cities across the country, the company's "3U" series products are sold to all parts of the country, and a large number of school runways, professional sports venues and civic leisure trails have been constructed in various provinces and cities as far as Inner Mongolia in the north, Hainan in the south, Xinjiang in the west, and Shanghai in the east. The company is the only major drafter of Shanghai Group Standard 1.0 of Hazardous Substances on Plastic Surface of School Sports Ground (T/310101002-C003-2016), and the main drafter of Shanghai Group Standard 2.0 of Hazardous Substances on Synthetic Surface of School Sports Ground (T/SHHJ000003-2018), which integrates production, sales and construction DBJ/T 13-250-2016 Technical Specification for the Application of the Ground Layer of the Synthetic Material Playground in Fujian Province, and the standard GB/T22374-2008 Floor Coating Materials. The company is also a member unit of the China Track and Field Association Stadium Equipment Committee, a member unit of the Shanghai Sports Facilities Engineering Construction Industry Association, and a deputy director unit of the Shanghai Chemical Construction Association School Stadium Professional Committee.

Corporate Culture

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VALUES

VALUES

VALUES

Dedicated and loving Take pride in performance Innovation-driven development people oriented

VISION

VISION

VISION

Committed to building a world-class industrial benchmark Build a successful model and benchmark enterprise for the joint restructuring of central enterprises and private enterprises

BSPS

BSPS

BSPS

Fulfill duties with heart Be impartial and unselfish Upward and good Self-innovation aim at absolute perfection

VISION

VISION

VISION

Build a successful model and benchmark enterprise for the joint restructuring of central enterprises and private enterprises

MISSION

MISSION

MISSION

Promote the greening of buildings, cities and human settlements

History

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1996

January


Establishment of Shanghai Tai'an Construction Co., Ltd
1996

1999

April


Register the trademark of "Moon Emperor"
1999

1999

June


Established Shanghai Tai'an Waterproof Engineering Co., Ltd
1999

2003

January


Establishment of Shanghai Tai'an New Building Materials Co., Ltd
2003

2008

December


"Moon Emperor" was rated as a famous brand in Shanghai
2008

2009

January


"Moon Emperor" was rated as a famous trademark of Shanghai
2009

2009


Awarded as the civilized unit of Shanghai
2009

2010

December


Recognized as a high-tech enterprise
2010

2014

January


Establishment of Shanghai Tai'an Industrial Group Co., Ltd
2014

2016

May


"Moon Emperor" is recognized as a well-known trademark in China
2016

2021

March


Beijing New Building Materials Public Limited Company (BNBM) and Shanghai Tai'an are jointly restructured, namely the North Crescent Emperor
2021

Honor

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Standardization laboratory

Standardization laboratory

Honorary Certificate of Shanghai Civilized Unit

Honorary Certificate of Shanghai Civilized Unit

Chinese well-known trademark

Chinese well-known trademark


16

16 项

Invention patent

13

13 项

Utility model patent

6

6 项

Provincial Senior Honors

3

3 项

Packaging design patent

9

9 项

Core technology

100

100 项

Honorary title and certificate

Technology and R&D

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01

Implement scientific management in the innovation system

Beixin Yuehuang is a high-tech enterprise integrating the R&D, production, sales, construction and service of waterproof, plastic runway and flooring materials, with strong technical strength, professional R&D team and advanced scientific research equipment.

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02

In brand building, improve innovation ability

Focusing on the company's mission of "committed to providing customers with systematic and long-term watertight solutions", we focus on cultivating the company's waterproof characteristic products characterized by "environmental protection, energy conservation and high quality", and strive to create the technology of "applicability, durability and easy construction"

02

03

Adhere to technological innovation in concept transformation

Take improving technological innovation ability as the strategic task of the company's sustainable and healthy development, as the central link of transforming the mode of economic growth, and as one of the main elements of success. To this end, the company adjusted its development thinking and formulated its five-year development strategic plan

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